Permission to use copyrighted material is included beginning on page C-1. All rights reserved Printed in CanadaĮditor: Sheri Snavely Project Editor: Rachel Mayer Developmental ditor: Betsy Dilernia Assistant Editor: Scott Sugarman Managing Editor, College: Marian Johnson Managing Editor, College Digital Media: Kim Yi Production Manager: Sean Mintus Media Editor: Patrick Shriner Associate Media Editor: Stefani Wallace Media Project Editor: Penelope Lin Assistant Media Editor: George Phipps Marketing Manager, Psychology: Lauren Winkler Design Director: Rubina Yeh Photo Editor: Nelson Colon Permissions Manager: Megan Jackson Composition: Jouve Manufacturing: Transcontinental Interglobe, Inc. In the 1950s, the Norton family transferred control of the company to its employees, and t oday-with a staff of four hundred and a comparable number of trade, college, and professional titles published each y ear-W. W. Norton & Company stands as the largest and oldest publishing house owned wholly by its employees. By midcentury, the two major pillars of Norton’s publishing p rogram- trade books and college texts-were firmly established. The firm soon expanded its program beyond the Institute, publishing books by celebrated academics from America and abroad. W. W. Norton & Company has been independent since its founding in 1923, when William Warder Norton and Mary D. Herter Norton first published lectures delivered at the People’s Institute, the adult education division of New York City’s Cooper Union. Richard E. Nisbett University of Michigan

Social Psychology Thomas Gilovich Cornell University

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